Send a personal email, or handwritten note, to those who do not attend.
Dropout rates in many events and seminars are usually about 30%. This gives you a further opportunity to build relationships even with non-arrivals.
The note must be personal and written from the lawyer who sent out the invitation.
It may include:
“I am sorry that you were unable to come to the Seminar/ Party yesterday. I hope that everything is alright with you. I was disappointed not to see you as I was looking forward to catching up with you on how …(mention something that you have discussed or worked on previously).
It was a good evening. A particular highlight was … I look forward to seeing you again soon. All the best (or however you would finish off).
Note: I suggest that you do not send handouts or materials, but just a short note instead.
This personal note shows that:
They were invited personally in the first place – not just part of a list.
They were missed and you noticed.
That you cared and were concerned that they were not able to arrive.
picture copyright Anne Oeldorf
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