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The Legal Marketing Coach | Archive | Marketing skills for lawyers

There’s some excellent advice here from the folks over at The 8.45 Club on how to get free imagery – as well how to tell if you are allowed to use it from a licensing perspective. When was the last time you unknowingly stole someone’s imagery?!

Take a look below.

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Getting value from an event even when guests don’t arrive

Send a personal email, or handwritten note, to those who do not attend.

meeting room

Dropout rates in many events and seminars are usually about 30%.  This gives you a further opportunity to build relationships even with non-arrivals.
The note must be personal and written from the lawyer who sent out the invitation.

It may include:
“I am sorry that you were unable to come to the Seminar/ Party yesterday.  I hope that everything is alright with you. I was disappointed not to see you as I was looking forward to catching up with you on how …(mention something that you have discussed or worked on previously).
It was a good evening.  A particular highlight was  … I look forward to seeing you again soon. All the best (or however you would finish off).

Note:  I suggest that you do not send handouts or materials, but just a short note instead.

This personal note shows that:
They were invited personally in the first place – not just part of a list.
They were missed and you noticed.
That you cared and were concerned that they were not able to arrive.

picture copyright Anne Oeldorf

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It is much easier to give an effective presentation if you have a clear structure in your mind so write short notes on the following proforma to keep your presentation focussed :

1.      My theme:   ………………………………………………………………………………..……………….

2.      My message:  ……………………………………………………………………………..……………….

3.      My objectives:      i)…………………………………………………………….……………………….

ii)…………………………………………………………………..…………………

iii)…………………………………………………………………………………….

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Look as if you are listening and keep up eye contact between thirty and sixty percent of the time you are talking to somebody. More than 60 % is threatening. They may think that they have a mark on their face. Less than 30% makes people feel uncomfortable.

I

Interest: demonstrate you are interested with your body language. Do not cross your arms or put your hands behind your head, which makes you look superior or your feet on the desk.

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Smile: don’t look bored, smile with your eyes and your lips.

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Test your understanding which gives you a reminder that you need to keep asking further questions to keep the conversation going.

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Enthusiasm: for what the person is saying.

N

Niceties: nodding encouraging people to talk going “Mmm” “That’s interesting”, “Tell me more”.

Notes: that you need to take in the meeting or afterwards.

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